WILLIAM THOMPSON
The WELLS FARGO ADVERTISING CAMPAIGN

A FRESH PRODUCTION PHILOSOPHY:

This unique Wells Fargo Campaign took place over four years. These were extraordinary and unusual productions in that we shot both film and print simultaneously. William had a duel role as both film director AND still photographer .(you can downlaod sample TV spots on the film page)

The advantages to a client in this context are enormous. From a continuity point of view the print looks wonderfully like the film and the film resonates the print. A rare situation in today's communication world.

In addition there are terrific fiscal advantages for the client. Primarily, the client only has to fund one instead of two productions each year.

Further, by shooting these projects in this combined manner all the necessary film and photographic support tools from lightng to helicopter flights are available and utilized by both mediums simultaneously towards creating fresh imagery.

Thus, by combining the budgets the tools necessary to build functionally large production resources are available without breaking the financial back of the client.

copyright Wells Fargo 2004
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