This unique Wells Fargo Campaign is presently in its fourth year. These are extraordinary and unusual productions in that we shoot both film and print simultaneously. I operate both as the director and photographer - and, in fact , I personally photograph all the key print scenes. Occasionally, when I feel strongly that I want the film to look a particularly way, I operate the film cameras on these generally week long productions (you can downlaod sample TV spots on the film page)

The advantages to the client are immense. From a continuity point of view the print looks wonderfully like the film and the film resonates the print. A rare situation in today's communication world. In addition there are terrific fiscal advantages for Wells Fargo. Primarily, the bank only has to fund one instead of two productions each year.

Further, by shooting these projects in this manner we have all the tools necessary to invent and create fresh imagery because within the context of combining the budgets the tools necessary to build functionally large producttion are available without breaking the financial back of the client.

Because Wells Fargo is restructing its brand recognition and touching base with its remarkable heritage we have had the opportunity to be on the 'ground floor' of a most unique approach to an exciting film and print campaign. Most critically we are creating fresh and inventive visual ideas in concert with an remarkably smart client.